Knowledge Hub Glossary Templates & Tools Blog

Event Management Glossary

Every term an event manager should know, defined clearly and contextually.

Attendee Management

A measure of how actively event attendees participate, via questions, polls, networking, or session attendance.

Event ROI

Return on investment for an event: (Event Value - Event Cost) / Event Cost. Includes soft revenue, brand lift, and pipeline.

Lead Retrieval

The technology and process exhibitors use to capture attendee contact info at trade shows, usually via badge scanning.

No-Show Rate

The percentage of registered attendees who do not actually attend the event. Industry average: 30-50% for free events.

Run of Show

A minute-by-minute script for the live show, with cues for AV, speakers, lights, and stage transitions.