Integration ·
CRM

Event data where your sales team works

Registrations, attendance status and leads from your events land with event context in Salesforce. Your sales team keeps working in its system, your event team in theirs, and the data flows instead of ageing in exports.

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Streavent
Streavent
Salesforce
Veranstalter, die mit Streavent arbeiten
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The problem

Salesforce is mandatory, the event tool an island

In organizations running Salesforce, the question is never whether event data belongs in the CRM. The question is who gets it in there. Usually someone from marketing, three weeks after the event, via CSV import with a duplicate risk. By then sales has long lost the hottest conversations. On top of that the governance question: an event tool that keeps attendee data outside defined processes is an open item in every audit. The Salesforce integration solves both: the data arrives automatically, and it arrives in a controlled way.

Data flow

How your data moves

The most common flows, each as a live sync.

arrow_forward From Salesforce into your event

Salesforce
Campaign / Segment
Streavent
Streavent

Invite your audience from Salesforce

A Salesforce campaign or contact segment becomes your invitation base. You pick your audience right in the CRM and invite them, without exporting a single CSV.

Salesforce
Contact data
Streavent
Streavent

Prefilled registration for known contacts

Known Salesforce contacts get a prefilled registration form. Less friction at sign-up, clean data without duplicates.

Salesforce
Lifecycle / Status
Streavent
Streavent

Customer context for tailored invitations

Lifecycle stage or record status from Salesforce controls who sees which invitation: address existing customers differently from new contacts, give VIPs their own allocations.

arrow_back From your event back into Salesforce

Streavent
Streavent
Registration
Salesforce

Registrations into the CRM

Registrations land as a lead or contact in Salesforce, with event context and without a CSV import three weeks later. Duplicates are avoided, the data arrives controlled and auditable.

Streavent
Streavent
Check-in
Salesforce

Attendance on the record

Registered, checked in, no-show: sales sees in the familiar Salesforce view who actually attended, instead of searching a separate sign-up list.

Streavent
Streavent
Lead + note
Salesforce

Booth leads to opportunity

Leads scanned at the booth land prioritized in the CRM, with a hook for the follow-up. 400 people in the building becomes a concrete list you can track to the opportunity.

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

The event layer on your CRM, not a replacement for it

person_add

Registrations into the CRM

Registrations land in Salesforce, new contacts are created, existing ones enriched. Leads and contacts are matched, duplicates avoided.

how_to_reg

Attendance status on the record

Registered, checked in, no-show, right in the Salesforce view your team already uses.

contactless

Leads from the booth

With the lead-scanning app your team captures badge, note and conversation status directly at the booth.

For your team

One event signal for your whole team

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Sales: from check-in to opportunity

With attendance, session interests and booth conversations stored on the contact in Salesforce, your team knows who to call, with which hook, and in which order.

campaign

Marketing: campaign logic instead of lists

You steer invitation waves through invitation management, the results flow back into the CRM. Attribution from the event to the opportunity finally becomes possible.

shield_lock

IT and data protection: one data flow

A defined integration is auditable, a folder full of attendee CSVs is not. GDPR-compliant, hosting in Germany, ISO 27001 (in certification), SSO plus role and access management.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready for events that land in Salesforce?

Show us your Salesforce setup and your next event, and we will show you the data flow from registration, over checkin management to opportunity.

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FAQ

Frequently asked questions

Streavent is an all-in-one event software for professional B2B events with 200 to 5,000 attendees that connects to Salesforce. Registration, ticketing, check-in, badge printing and event app run in one platform that hands attendee and lead data with event context to Salesforce. Hosted in Germany, GDPR-compliant.

Contact data from the registration plus event context: registered, attended, no-show, as well as leads from the lead-scanning app including notes and conversation status.

No. Salesforce stays the system of record for accounts, contacts and opportunities. Streavent handles the event itself: website, registration, check-in, app and reporting, and plays the results back into the CRM. You start modular and replace nothing in a big bang.

The CRM integration is part of the Enterprise plan. Via the Open API as well as Zapier and n8n, data can be connected in other plans too. Details on the pricing page.