Integrations › Marketo
Integration ·
Marketing

Events that feed your Marketo programs

Registrations and attendance from your events feed Adobe Marketo Engage as leads inside your event program, ready for smart campaigns and lead scoring. Not through a one-click connector, but through Streavent's Open API and tools like Zapier, Make or n8n.

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Streavent
Marketo
Veranstalter, die mit Streavent arbeiten
SPD-Bundestagsfraktion DWA DVGW Bundesinstitut für Berufsbildung Universität Ulm Europlanet Society DVR Luminus Laserschutz Smart Village Deutsche Telekom Kertos FTAPI Kreiskliniken Reutlingen

The problem

The event happens, but the program stays empty

Your field event was built to feed the funnel, but the attendee list sits in the ticketing tool for a week. In Marketo the program shows no members, no attendance status, no trigger for the nurture.

Data flow

How your data moves

The most common flows, each as a live sync.

arrow_forward From Marketo into your event

Marketo
Smart list
Streavent
Streavent

Invite a smart list from Marketo

A Marketo smart list becomes your invitation base: pick the leads in the program, pass the list to Streavent over the API or Zapier, and invite them without exporting a single CSV.

Marketo
Streavent
Streavent

Marketo
Streavent
Streavent

arrow_back From your event back into Marketo

Streavent
Streavent
Registration
Marketo

Registrations as program members

Anyone who registers on your event website lands as a lead in your Marketo program, new ones created, known ones matched and updated, via the Open API or a Zapier flow.

Streavent
Streavent
Check-in
Marketo

Attendance as program status

The check-in status, registered, attended or no-show, updates the lead's program status in Marketo, ready for scoring and follow-up.

Streavent
Streavent
Lead + note
Marketo

Booth leads into Marketo

Leads scanned at the booth reach Marketo as leads with an event source and the note from the conversation. A trigger campaign routes them to sales or a nurture the same day.

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

How Streavent connects to Marketo

code

Over the Open API

Streavent's REST API (from the Growth plan) reads and writes registrations, check-in status and leads.

sync

No-code via Zapier, Make or n8n

Prefer no dev work? Streavent triggers flows in Zapier, Make or n8n. Each event action can create or match a lead, set program status or fill a field in.

hub

Mapped to Marketo programs

Leads, programs, program status, smart lists and custom fields: you decide which event data lands where.

For your team

One event signal for your whole team

campaign

Marketing: branch on attendance

Attended, no-shows, returners: with program status in Marketo your smart campaigns branch on exactly these, and lead scoring runs on a real event signal instead of a guess.

trending_up

Demand gen: attendance in the funnel

Program membership flows with the lead, so event-sourced pipeline is measurable and the nurture starts from a real touch, not a manual import after the fact.

event_available

Event team: maintain data once

Invitations, registrations, check-in, badges and app run on one data set in Streavent. The sync to Marketo keeps the program current without a second round of data entry.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready for events that feed your programs?

Show us your Marketo setup and your next event, and we will map the connection with you: registration, attendance and booth leads as leads, program status and smart campaigns, over the Open API or Zapier.

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FAQ

Frequently asked questions

Streavent is an all-in-one event software for professional B2B events with 200 to 5,000 attendees that connects to Adobe Marketo Engage over its Open API. Registrations and attendance feed leads into programs with program status, so smart campaigns and scoring run on who actually came. Registration, ticketing, check-in, badge printing and event app run in one platform, hosted in Germany.

No, and we will not pretend otherwise. The connection runs over Streavent's Open API (REST, from the Growth plan) or over no-code tools like Zapier, Make and n8n. That covers the same flows, registration to program member, check-in to program status, booth lead to lead, but you or a developer set the mapping up once. A built-in native sync exists today only for HubSpot, Salesforce and DATEV.

Contact data from the registration plus event context: registered, attended, no-show, and leads from the lead-scanning app including the note. You choose how it maps to leads, program status, smart lists and custom fields in Marketo.

No. Streavent is the event layer on your marketing stack: Marketo stays your demand and automation engine, Streavent handles everything around the event and plays the results back over the API, so your programs run on real attendance. Details on the pricing page.