Integrations › Mailchimp
Integration ·
Marketing

Events that feed your Mailchimp audience

Registrations and attendance from your events land in Mailchimp as audience contacts, tagged with real event context. Not through a one-click connector, but through Streavent's Open API and tools like Zapier, Make or n8n.

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Streavent
Streavent
Mailchimp
Veranstalter, die mit Streavent arbeiten
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The problem

The event happens, but your audience never hears about it

Your event filled up, the room was full, people were engaged. Two weeks later the attendee list still sits in the ticketing tool, and in Mailchimp your next campaign goes to the whole audience instead of the people who actually came.

Data flow

How your data moves

The most common flows, each as a live sync.

arrow_forward From Mailchimp into your event

Mailchimp
Segment
Streavent
Streavent

Invite a segment from Mailchimp

A Mailchimp segment becomes your invitation base: pick the contacts in your audience, pass the list to Streavent over the API or Zapier, and invite them without exporting a single.

Mailchimp
Streavent
Streavent

Mailchimp
Streavent
Streavent

arrow_back From your event back into Mailchimp

Streavent
Streavent
Registration
Mailchimp

Registrations as audience contacts

Anyone who registers on your event website lands as a contact in your Mailchimp audience, new ones added, known ones updated through merge fields, via the Open API or a Zapier.

Streavent
Streavent
Check-in
Mailchimp

Attendance as a tag

The check-in status, registered, attended or no-show, lands as a tag on the contact in Mailchimp, ready for your next campaign or automation.

Streavent
Streavent
Lead + note
Mailchimp

Booth leads as tagged contacts

Leads scanned at the booth reach Mailchimp as contacts with an event tag and the note from the conversation. Your nurture journey picks them up while the interest is still fresh.

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

How Streavent connects to Mailchimp

code

Over the Open API

Streavent's REST API (from the Growth plan) reads and writes registrations, check-in status and leads.

sync

No-code via Zapier, Make or n8n

Prefer no dev work? Streavent triggers flows in Zapier, Make or n8n. Each event action can add a contact, set a tag or update a merge field in Mailchimp.

hub

Mapped to your audience

Audience, tags, segments and merge fields: you decide which event data lands where. A Mailchimp automation then starts from the tag your event just set.

For your team

One event signal for your whole team

campaign

Marketing: segment by attendance

Attended, no-shows, returners: with the check-in tag in Mailchimp you build exactly these segments and send the follow-up on a real event signal instead of a guess.

forward_to_inbox

Nurture: journeys from the event

A new event tag can trigger a Mailchimp automation: a thank-you, a replay link, a next-event invite, sent the moment attendance lands on the contact.

event_available

Event team: maintain data once

Invitations, registrations, check-in, badges and app run on one data set in Streavent. The sync to Mailchimp keeps your audience current without a second round of data entry.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready for events that feed your audience?

Show us your Mailchimp setup and your next event, and we will map the connection with you: registration, attendance and booth leads as contacts, tags and segments, over the Open API or Zapier.

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FAQ

Frequently asked questions

Streavent is an all-in-one event software for professional B2B events with 200 to 5,000 attendees that connects to Mailchimp over its Open API. Registrations and attendance land in your audience as contacts and tags, so you segment by who actually came. Registration, ticketing, check-in, badge printing and event app run in one platform, hosted in Germany.

No, and we will not pretend otherwise. The connection runs over Streavent's Open API (REST, from the Growth plan) or over no-code tools like Zapier, Make and n8n. That covers the same flows, registration to contact, attendance to tag, booth lead to tagged contact, but you or a developer set the mapping up once. A built-in native sync exists today only for HubSpot, Salesforce and DATEV.

Contact data from the registration plus event context: registered, attended, no-show, and leads from the lead-scanning app including the note. You choose how it maps to contacts, tags, segments and merge fields in your Mailchimp audience.

No. Streavent is the event layer on your marketing stack: Mailchimp stays your email and audience tool, Streavent handles everything around the event and plays the results back over the API, so your campaigns run on real attendance. Details on the pricing page.