Integrations › LinkedIn
Integration ·
Marketing

Turn your events into LinkedIn audiences

LinkedIn is where your B2B audience already is. With Streavent you promote the event, turn your real attendees into a matched audience for retargeting, and place the LinkedIn Insight Tag on your event page.

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Streavent
Streavent
LinkedIn
Veranstalter, die mit Streavent arbeiten
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The problem

You filled the room, then paid to reach strangers again

Your event pulled exactly the people you want more of: the right titles, the right companies, the ones who actually showed up. But your next LinkedIn campaign targets a cold audience from scratch, because the attendee list never made it into Campaign Manager.

Data flow

How your data moves

The most common flows, each as a live sync.

arrow_forward From LinkedIn into your event

LinkedIn
Lead Gen Form
Streavent
Streavent

Lead Gen sign-ups become registrations

Run a LinkedIn Lead Gen Form ad for your event, and the sign-ups flow into Streavent as registrations over the Open API or Zapier.

LinkedIn
Streavent
Streavent

LinkedIn
Streavent
Streavent

arrow_back From your event into Campaign Manager

Streavent
Streavent
Registration
LinkedIn

Registrations as a matched audience

Your registration list becomes a Matched Audience in Campaign Manager, uploaded or streamed over the API.

Streavent
Streavent
Check-in
LinkedIn

Attendees as their own audience

Split by check-in status: one matched audience of the people who actually attended, another of the no-shows you still want to reach.

Streavent
Streavent
Insight Tag
LinkedIn

Retarget your event page visitors

Add the LinkedIn Insight Tag to your Streavent event page, within your consent banner, and everyone who viewed the agenda or started registering becomes retargetable in Campaign.

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

How Streavent connects to LinkedIn

campaign

Promote where your audience is

Share and sponsor the event on LinkedIn, then send the traffic to your Streavent event page.

groups

Attendees become matched audiences

Over the Open API or Zapier, your registration and check-in lists feed Matched Audiences in Campaign Manager.

code

Insight Tag and Lead Gen, with consent

Place the Insight Tag on your event page to retarget visitors, and pipe Lead Gen Form sign-ups back into Streavent as registrations.

For your team

One event signal for your whole team

campaign

Marketing: retarget the right people

Instead of buying a cold audience, you retarget everyone who registered or attended. Your cost per lead drops because the ads follow people who already raised a hand.

ads_click

Demand gen: lookalikes that fit

A matched audience of actual attendees is the best seed for a lookalike. You reach more of exactly the profile that shows up to your events, not a broad guess.

event_available

Event team: one list, two jobs

The same registration and check-in data that runs your event feeds your LinkedIn audiences. You maintain it once in Streavent, marketing uses it for targeting.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready to retarget the people who showed up?

Show us your next event and your LinkedIn setup, and we will map it with you: attendees into matched audiences, the Insight Tag on your event page, Lead Gen sign-ups back into Streavent.

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FAQ

Frequently asked questions

Streavent connects to LinkedIn for marketing, not as a CRM sync. You promote the event on LinkedIn, turn your registrations and attendees into Matched Audiences in Campaign Manager over the Open API, add the Insight Tag to your event page for retargeting, and pipe Lead Gen Form sign-ups back in as registrations. It is ad targeting and reach, not a two-way contact database.

No, and we will not pretend it does. LinkedIn is not a CRM, so there is no bidirectional contact sync. What flows is audience data for advertising: your attendee lists become Matched Audiences for targeting, and Lead Gen sign-ups come in as registrations. For a real two-way contact sync, use your CRM, Streavent has a native sync for HubSpot, Salesforce and DATEV.

The Insight Tag is a small script you add to your Streavent event page, within your consent banner. It lets you retarget people who visited the page or started registering, even if they did not finish, and it measures how your LinkedIn campaigns drive registrations. It tracks page visitors for ads, it does not write contacts into your database.

Matched Audiences and Lead Gen flows run over Streavent's Open API, available from the Growth plan, or over no-code tools like Zapier and Make. Promoting the event and placing the Insight Tag need only your LinkedIn Campaign Manager and your event page. Details on the pricing page.