Integrations › Google Tag Manager
Integration ·
Analytics & Tracking

Every event-page tag, managed from one container

Google Tag Manager is the control room for your tags. With Streavent you paste your container ID into one field, and GTM loads on every event page. From there you add, edit or remove GA4, the Meta Pixel and your other tags, without touching Streavent again.

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Google Tag Manager
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The problem

A new tag means a new ticket, every time

Every campaign wants another tag on the event page: a conversion pixel, a heatmap, a consent update. Without a tag manager, each one is a ticket to whoever controls the site, and the event is often live before it lands.

Data flow

How your data moves

The most common flows, each as a live sync.

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Google Tag Manager
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Google Tag Manager
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Google Tag Manager
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Container
Google Tag Manager

One container, all your tags

You add your GTM container ID to one field, then the container loads on your event page and fires every tag you manage in it, no extra code per tool.

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Google Tag Manager

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Google Tag Manager

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

One container ID, and GTM runs your event

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Paste your container ID

You copy the GTM container ID from your Tag Manager workspace and paste it into the tracking field in Streavent.

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Manage all tags in one place

GA4, the Meta Pixel, the LinkedIn Insight Tag, a consent banner: you add and configure each one inside GTM, not scattered across the event tool.

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Publish changes without a rebuild

Need a new tag mid-campaign? You add it in GTM and publish. Your event pages pick it up instantly, with no change in Streavent and no developer in the loop.

For your team

One event signal for your whole team

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Marketing: own your own tags

Add a conversion pixel or a UTM rule the moment a campaign needs it, and publish it yourself. No ticket, no wait, no dependency on the event team.

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Consent: one place to enforce it

Run your consent banner through the same container, so every tag on the event page fires only after the visitor agrees. One rule set governs the lot.

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Event team: set it once

You enter the container ID once and hand the tags to marketing. Every new event page carries GTM automatically, with nothing to maintain per event.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready to run your tags from one container?

Send us your GTM container ID and your next event, and we will show you the field where it goes: your event pages loading Tag Manager, your whole marketing stack managed in one place, no ticket per tag.

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FAQ

Frequently asked questions

You copy your container ID from your GTM workspace and paste it into the tracking field in Streavent. From then on the container loads on every page of your event website automatically, from the landing page to the registration confirmation. You then add and manage all your tags inside Google Tag Manager, exactly as you do on your main site. There is no snippet to install in Streavent and nothing to hand to a developer.

All of them. GA4, the Meta Pixel, the LinkedIn Insight Tag, a consent tool such as Cookiebot, heatmaps or custom event tracking: you configure each one inside your container and it applies to every event page. When a campaign needs another tag, you add it in GTM and publish, and the event pages pick it up without any change in Streavent.

No. GTM and the direct fields are two ways to reach the same result. If you run Tag Manager, you can manage GA4, the Meta Pixel and the LinkedIn tag inside the container instead of pasting each ID into its own Streavent field. Most teams that already use GTM prefer to keep everything in one place, and the direct fields stay available for anyone who does not.

Streavent hosts your event pages in Germany with a data processing agreement in place. Through GTM you can load a consent tool such as Cookiebot and set every other tag to fire only after the visitor agrees. Existing consent from your main website can be passed through to the event page, so the same rules that govern your site govern the event, and your tracking stays GDPR compliant.