Integrations › Close
Integration ·
CRM

Events that feed your Close pipeline

Registrations, attendance and booth leads from your events reach Close as contacts, activities and opportunities. Not through a one-click connector, but through Streavent's Open API and tools such as Zapier, Make or n8n.

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Streavent
Streavent
Close
Veranstalter, die mit Streavent arbeiten
SPD-Bundestagsfraktion DWA DVGW Bundesinstitut für Berufsbildung Universität Ulm Europlanet Society DVR Luminus Laserschutz Smart Village Deutsche Telekom Kertos FTAPI Kreiskliniken Reutlingen

The problem

The event happens, but Close shows none of it

Your customer day was full, the booth was busy, sales left with leads. Two weeks later the list still sits in the ticketing tool and in Close nobody shows they were there. The follow-up goes to everyone instead of those who came.

Data flow

How your data moves

The most common flows, each as a live sync.

arrow_forward From Close into your event

Close
Smart View
Streavent
Streavent

Invite a Smart View from Close

A Close Smart View becomes your invitation base: pick the contacts in the CRM, pass the list to Streavent over the API or Zapier, and invite them without exporting a single CSV.

Close
Streavent
Streavent

Close
Streavent
Streavent

arrow_back From your event back into Close

Streavent
Streavent
Registration
Close

Registrations as contacts

Anyone who registers on your event website becomes a contact on a lead in Close, new ones created, known ones enriched, via the Open API or a Zapier flow.

Streavent
Streavent
Check-in
Close

Attendance as an activity

The check-in status, registered, attended or no-show, lands on the lead in Close as a custom activity or a field.

Streavent
Streavent
Lead + note
Close

Booth leads as opportunities

Leads scanned at the booth reach Close with badge data, note and conversation status, as a fresh lead or an opportunity. Sales picks them up while the conversation is still warm.

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

How Streavent connects to Close

code

Over the Open API

Streavent's REST API (from the Growth plan) reads and writes registrations, check-in status and leads.

sync

No-code via Zapier, Make or n8n

Prefer no dev work? Streavent triggers flows in Zapier, Make or n8n. Each event action can create or update a lead, log a custom activity or open an.

hub

Mapped to Close objects

Leads, contacts, opportunities, custom activities and Smart Views: you decide which event data lands where.

For your team

One event signal for your whole team

campaign

Marketing: segment by attendance

Attended, no-shows, returners: with the check-in status in Close you build exactly these Smart Views and run your follow-up on a real event signal instead of a guess.

handshake

Sales: leads with context

Was at the customer day, joined the security session, scanned at the booth with a Q4 note: on the lead in Close that is a different call than a bare email address.

event_available

Event team: maintain data once

Invitations, registrations, check-in, badges and app run on one data set in Streavent. The sync to Close keeps the CRM current without a second round of data entry.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready for events that reach your pipeline?

Show us your Close setup and your next event, and we will map the connection with you: registration, check-in and booth leads on contacts, activities and opportunities, over the Open API or Zapier.

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FAQ

Frequently asked questions

Streavent is an all-in-one event software for professional B2B events with 200 to 5,000 attendees that connects to Close over its Open API. Registrations, attendance status and booth leads reach Close as contacts, activities and opportunities. Registration, ticketing, check-in, badge printing and event app run in one platform, hosted in Germany.

No, and we will not pretend otherwise. The connection runs over Streavent's Open API (REST, from the Growth plan) into the Close API, or over no-code tools like Zapier, Make and n8n. That covers the same flows, registration to contact, check-in to activity, booth lead to opportunity, but you or a developer set the mapping up once. A built-in native sync exists today only for HubSpot, Salesforce and DATEV.

Contact data from the registration plus event context: registered, attended, no-show, and leads from the lead-scanning app including note and conversation status. You choose how it maps to leads, contacts, opportunities, custom activities and Smart Views in Close. We run our own sales pipeline in Close, so this is a setup we know from the inside.

No. Streavent is the event layer on your CRM: Close stays the system of record for leads, contacts and your outreach, Streavent handles everything around the event and plays the results back over the API. Details on the pricing page.